TV

Another thing that needs to be considered with the music video is how it will be shown on TV. I already identified my target audience earlier and examples of magazine advertising but how it is shown on TV is something that needs to be taken into account. The type of music video is Indie Rock and so i think that the music video should be shown on MTV TWO as this is a channel that shows rock music only and it is most likely that this target audience will be watching music stations like MTV TWO and Kerrang. The time slot for when the music should be shown on TV will at any time during the day from 4pm in the afternoon to 10pm at night as people are always switching between music stations and listening to different music so it should be showed several times during the day.

Filming

Filming has been a real struggle recently as i have struggled to get people into my music video i hope to get it all sorted out over the weekend and get people ready for filming sum time in the weekend. Sorry for the lateness i hope to get this sorted out very soon.

Research into Artists

The Colours are a Indie Rock band which consits of 3 members Tom Newman who does the Bass and Synths, Tom Pickford who does the lead vocal and keyboards and Tony Folland who does the drums. They are manged and promoted by Ready Sounds Ltd who were set up in 2007. Since The Colours formation they have received positive reviews Nightshift Magazine have said The Colours are " Not just better than a Morning Runner, superior to most signed acts out there." Johnn Earls from Planet Sound has also said that Tom Pickford who does lead vocals is "no Chris Martin, he'sfar better than that, calling to mind Robert Plant in his pomp." He also had this to say about The Colours "If this band aren't on the national consciousness by the end of the year then I'll find an old hat and eat it."

The Colours have done various tours and did a 2008 Autumn Tour that went on into January 2009 and did a hetic festival season that featured their new sound and material at GUILFEST, REDFEST, WEYFEST and VIBES FROM THE VINES over the summer of 2009. The Colours new single "Something New" on Ready Sounds Records is available as a download from iTunes and other online stores.

Target Audience

I had been looking for the right song for my music video which i found with The Colours song "Tonight I let you go" but i now had to figure out who my target audience would be and wasnt quite sure who.


I found out that The Colours are an Indies Rock band so my target audience would be people who are fans of indie music. It would also mainly be targeted at young people from ages 15-20 as thi would also be the ages of people in my music video. It would be targeted at people who dress like Indie rockers aswell it may not nescessarily be the dress sense in the music video but will still appeal to that target audience. The digipack and the magazine advert will also help contribute to reach this specific target audience.

NME Magazine advertising

The New Musical Express is a popular music magazine in the United Kingdom that has been published since March 1952. It magazine advertising is an example that I can use when designing the magazine for my music video. This will help give me ideas on how to advertise my magazine and make it look attractive to people.

Digipak

A digipak is a compat disc or DVD packaging and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. A Digipak consits of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak[1] is often used generically, even when the media holder is a hub or "Soft Spot"[2] rather than a full plastic tray.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak)[3] is used as a premium package for DVDs and DVD sets.

Instead of creating a website we will be creating a digipak instead to promoto the band and the song

Health and Safety Risk Assessment

No filming in innapporiate locations check safety of locations e.g. roads minimise risk of theft of equipment when filming on location ensure teacher and responsive adult know where you are and have you tell no and when you will return. Check all equipment is working before you leave. Ensure you have permisson for filming if necessary always film with at least one other person.