A digipak is a compat disc or DVD packaging and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. A Digipak consits of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak[1] is often used generically, even when the media holder is a hub or "Soft Spot"[2] rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak)[3] is used as a premium package for DVDs and DVD sets.
Instead of creating a website we will be creating a digipak instead to promoto the band and the song
No filming in innapporiate locations check safety of locations e.g. roads minimise risk of theft of equipment when filming on location ensure teacher and responsive adult know where you are and have you tell no and when you will return. Check all equipment is working before you leave. Ensure you have permisson for filming if necessary always film with at least one other person.
This is a clssic Hollywood narrative and editing "sutures" or positions the audience in certain ways making only one prefferred reading possible, however unconcious the audience is of that position. A good example of this is the film crash when the girl runs out to stop his dad from being shot because she believes she can protect him because she has an invisible coat that her dad said will protect her. It is very easy to get drawn into this particular scene. I wasnt able to find a video on YouTube that let me embedd it so i have the URL link here:
Given that the effects model and the Uses and Gratifications Model have their problems and limitations a different approach to audiences was developed by the academic Stuart Hall at Birmingham University in the 1970s. This considers how texts were encorded with meaning by producers and then decoded by audiences.
The theory suggests that: When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey the audiences. In some instances audiences will correctly decode the message or meaning and understand what the produceer was trying to say. In some instances the audience will either reject or fail to correctly understand the message.
Stuart Hall identified three types of audience readings of the text: 1.Dominant 2.Negotiated 3.Oppositional
Dominant is where the audience decodes the message as the producer wants them to do and broadly agrees with it e.g. watching a political speech and agreeing with it.
Negoiated is where the audience accepts, rejects or refines elements of the text in light of previously held views. For Example neither agreeing or diagreeing with the political speech or being distracting.
Oppositional is where the dominant meaning is recognised but rejected for cultral political or ideological reasons. E.g. total rejection of the political speech and active propersition.
It is still unclear that there is any link between the consumption of voilent media texts and voilent imitative behaviour. It is also clear the theory is flawed in that many people do watch voilent texts and appear not to be influenced.
Therefore there is a new theory is needed called the use and gratifactions model. It is opposite of the Effects Model the audience. The audience are now active rather than passive. The audience uses text and not used by it. The audiece uses the text for its own gratification or pleasure. Here the power lies with the audience and not the producers. This theory emphasises what audiences do with media texts, how and why they use them.
Far from being duped by the media, the audience is free to reject, use or play with the media meanings as they see fit. Audiences therefore use media texts to gratify needs for: Diversion Esapism Information Pleasure Comparing relationships and lifestyles with one's own. Sexual Stimulation
Helps people with issues such as Learning Emotional Satisfaction Relaxation Help with issues of personal identity Help with issues of social identity
Controversially the theory suggests the consumption of violent images can be helpful rather than harfmul. The theory suggests that audiences act out their violent impulses through the consumption of media violence. The audience's inclination towards voilence is therefore sublimated, and they are less likely to commit violent acts.
I am pleased to say that i do have people that will be able to film in my music video and will only need about three people in the music video. I myself may appear in the music video and have a cameo for a particular scene in the video that effects what happens to the couple. It is likely that i will only be able to do filming on the weekends as the people that i have to film in the music video are not with Robert Clack School.
After receving the permission to use the song "Tonight I let you go" by the colours i am pleased to say that i already have ideas for music video. The video will be about a guy and a girl and their difficulties and in the video you will see their problems. The problems will get to such a point that they cant take the man cant take it anymore and is ready to let her go. By next week i should be ready to start my storyboard but im still struggling to find the right place to film it all.
I am pleased to say that i got a reply back from the colours and they have given me the rights to use the song for my music video. They said that all they want is for me to send them the final copy of my work to make sure that no commercial use is present in my video. I will begin to my ideas on the music video quickly and get filming as soon as possible.
Due to the other artists Silent Saturdays did not reply back to email i had to quickly look for a new song and i was able to find on again from www.unsigned.com and found the band The Colours. They are a band from Reading and the song is called "Tonight i let you go" i have already sent them an email asking for their request that i can use this song for my video hopefully they'll reply back and let me use it. The email can be viewed here: http://uk.mc236.mail.yahoo.com/mc/showFolder?&.rand=44043340&&abnumadded=1&abnames=&abids=16777228#_pg=showMessage&sMid=0&fid=Sent&filterBy=&.rand=303252809&midIndex=0&mid=1_10476_AC5z%2BFcAAPSJStTQ5gzM6k%2BrLok&f=1&m=1_10476_AC5z%2BFcAAPSJStTQ5gzM6k%2BrLok,1_176_AC1z%2BFcAAV7FSscYywsQXhIs8Mo,1_514_AC1z%2BFcAAB%2FfSrj19ATQR1C0YR4,1_877_AC1z%2BFcAAHMBSrEBrgsCymga908,1_1192_ADiwktkAAEC2SOUR2w0eknShIvQ,1_1512_ADewktkAAHpVSOPElAwqljnNh8k,&sort=date&order=down&startMid=0&pSize=25&hash=1e7c62f01641432ae277649520e8772d&.jsrand=4284356
The song can be viewed here http://www.unsigned.com/thecolours
It looks like the Silent Saturdays have not replied back to my emails (which i find strange seeing as myspace told me that they had read my email) so it looks like i am going to look for a new song i have already been look again on the unsigned website and i hope to find one by the end of the week.
For many years there have been questions on wheter we the audience are influenced by what we see in the media, there has been cases where we the audience have been claimed to act out crimes related to something that we have seen in the media. The murder of a 2 year old boy James Burglar caused controversy he was killed by two boys Jon Venables and Robert Thompson who were claimed to have watched the film Childs Play 3 and acted out scenes from the film on James Burglar. However there was no real evidence that they had even watched the film so are we affected by the media text?
Albert Bandura tried to prove that there was a link between the media and the audience, that we are infulenced by what we see in the media. In 1961 Bandura conducted an experiment to prove that there was a link, he took children into a play room where there was a a toy set, a mallet, and an inflatable Bobo doll.The child would watch a video of an adult agressively hitting a doll and the experimenter would see if the child would act out these actions.Before leaving the room, the experimenter explained to the child that the toys in the adult corner were only for the adult to play with. The footage showed the kids hitting the doll agressively with a hammer non stop and thats it thats the proof right?
Many believe that the theory lacked realism as it was a doll they had to it and a doll is seeing by many as something to hit and nothing else. Another critism is that the weapons the child was left with a mallet and toy gun as these are weapons that can only be used for hitting things with. Although the bobo doll experiement is seen as proof when certain acts such as the James Burglar case occur it is still seen by many an being unreliable. Many have since tried to prove that there is a link between the two but have not found any luck till this very day so can it be proved? I guess not yet but the bobo doll experiement can be viewed here:
In audience theory there are three topic to focus when talking about audience theory text, audience and institution. We the audience consume the text that is made from the instution. The instution is kept running because we pay to view the text for example going to the cinema to watch a film costs money. The cycle for the audience theory can be viewed here.
The theory suggests that the consumption of media texts effects us the audience. The audience is influenced, sometimes to replicate what we have consumed. This is known as the Hypodermic Syringe Model. Here we the audience are passive and the images of the text are injected directly to the brain and we the audience are powerless to resist.
As we of the MTV generation know, music videos are a great medium for artists with only a few restrictions. One must convey a message within the two or three minutes designated for the song (expect for rare ones like thriller). It must be entaining enough to get multiple viewings.
So what makes a good music video here are some answers:
1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car, etc. Same goes for rapper videos with scantily-clad female dancers.
2. It must tell a story. Even if the story is bizzare at the start but makes sense at the end then it still does it purpose of telling a story.
3.Makes a lasting impression and/or is memorable. This applies more to the older music videos, the forerunners to great music videos, that might not have the best production values but people still remember them and are often sampled by other artists & mediums. An obvious example is Aha's original Take on Me and Family Guy's version.
4.The artist or director must not feel confined to matching the visuals of the video perfectly with the lyrics. While good in some cases ( Aint' No Other Man ) it tends to be a sign of a novice (bad) video director. A good example of non-matching visual-to-lyrics is the video Weapons of Choice by Fat Boy Slim.
5. The most important is realising that a great music video does not mean a great song with mediocore music video, but that a fabouls music video can have a mediocore song. There have been many great songs with ok music videos and therefore the song being remembered more than the video, but a good music video can help add value to a song that is just ok which has been the case a number of times.
The main success to making a great music video is it being unique and standing out from the rest even if the video is completely random which is probly the reason why the song "Sledgehammer" by Peter Gabriel in 1986 is still remebered today because of the music video standing out from its sheer randomness.
A topic that has been around for years videos that are contreversial and i thought it would be an interesting topic to post. I managed to find a website that had the top 10 most contreversial videos and the song "Closer" by Nine Inch Nails toping the list. Although the song was a big hit for the band in that time and was also popular it is considered contreversial by its strange imagery. The videos discusses sex, religion, animal crutely and terror it what appears to be set in the 19th century. The video inculded a naked woman with a crucifix mask, a monkey tied to a cross, a pig's head spinning on some type of machine, a diagram of a vulva, and Reznor wearing an S&M mask while swinging in shackles. Despite this it is considered to be a work of art i'll let be you the judge of that.
There were two other videos on there that i also thought should discussed one is the song "Like a Prayer" by Madonna. Today this video wouldnt seem so contreversial but back in 1989 it was for several reasons one is the burning cross imagery, the scene where Madonna has stigmata and where she kisses a saint. The saint in question (Matin de Porres) thought the video depicted Jesus, so that caused a big kerfuffle as well. Pepsi soon cancelled a advert staring Madonna.
The other video i also wanted to discuss is the song "Call on Me" by Eric Prydz. The music video is directed by Huse Monfaradi and features an aerobics class of women wearing 1980s styled aerobics outfits performing sexy gym routines led by Deanne Berry, much to the enjoyment of the sole man in the group, played by Juan Pablo Di Pace. Many politicians and family groups have pushed for the video to be banned, but there are actually two videos - an edited one shown in daylight hours and a late night version which is uncut. The song reached number 1 Singles Chart in the UK, Germany and Republic of Ireland. In Australia, "Call on Me" debuted and peaked at #2. The video was the highest-downloaded music video of all time in Australia.Due to the popularity and high demand for the video, a feature length aerobics DVD was later released, titled Pump It Up - The Ultimate Dance Workout, which featured the dancers from the "Call on Me" video performing aerobics routines to various popular dance music songs.
The rest of the 10 contreversial videos can be viewed via this link http://www.oddee.com/item_96813.aspx
I told you before that i had successfully found a song which i did but the problem is that they are not replying back to their email that i sent them through hotmail. However i noticed that they did have a myspace and so i sent them an email through myspace and hopefully they respond back to that.
When i found the song that i was going to us for my music video i was already starting to think on what my music video should be. I was thinking that because the song is about a girl i would get a boy and girl being boyfriend and girlfriend and show the video of them being happy and having a good time. Hopefully i will be able to get my friend and his girlfriend to be in the video. I have already spoken to my friend who has a band to be in the music video as the band playing a song lip synching and i am still awaiting my reply from the Silent Saturdays.
I have found a song for my music video on www.unsigned.com from a band called the Silent Saturday a rock band from Sheffield the song is called My Angel and the song has already got my thinking about ideas for the music video already. An email has been sent to their yahoo address asking to use their song for the media music video. I had problems uploading a screen shot of the the email can be viewed on the line here:
This is a music video from johnny cash that i found interesting and moving my what people see as one of the most influential musicians of the 20th Century. The music video is so moving because it is sowing the life of Johnny Cash in 4 minute video. Because of his deep distinctive voice it also helps make the video moving. What so moving about this video is that you can see that this his last song and that he is going to die and what is even more moving is that you know that he knows that it is the end and that he is hurting inside and looking back on his life and his feelings of his regrets. His song received critical and popular acclaim. 6 moths after making the song Johnny Cash died aged 71. This is one of the most moving music videos i have ever watched.
This is a particular music video that i found very interesting and that i thought i should share. While i was researching on music videos and watched Channel 4's best music videos this came up and i thought was very interesting. The video shows face blending throughout the whole video and was popular at the time i found it interesting for its use of analog cross fading and i thought that it was a video that you should see.
It was Godley and Creme's most successful single reaching #16 in the US on the Billboard Hot 100 and reaching #12 on the UK Singles Chart.
first i would like to apologize for not posting sooner but i have been researching for my song for the music i found a website called www.unsigned.com which has non copyright music. I have been watching the 100 best music videos and seen a lot of different videos and different camera shots from these videos and will be posting them soon to show what is going on in these videos and why these videos are so significant.
The reason that i havent been posting recently is because i have been busy with work experience sorry for not posting quicker but i will be posting soon
After successfully finishing our thriller we our now doing a new media project which involves music videos. We will making our own music video i haven't thought of one yet but i will do soon, certain we will need permission for and it is likely that the music in our video will be non copyrighted. More posts will be featured soon and be updated weekly and occansionally daily like before.
