In audience theory there are three topic to focus when talking about audience theory text, audience and institution. We the audience consume the text that is made from the instution. The instution is kept running because we pay to view the text for example going to the cinema to watch a film costs money. The cycle for the audience theory can be viewed here.
The theory suggests that the consumption of media texts effects us the audience. The audience is influenced, sometimes to replicate what we have consumed. This is known as the Hypodermic Syringe Model. Here we the audience are passive and the images of the text are injected directly to the brain and we the audience are powerless to resist.
